Warner Bros.' "Watchmen" grossed $4.6 million in Thursday midnight runs, more than double the midnight gross for Zack Snyder's previous film "300."
Pic played more than 1,595 midnight run across the country.
All of the 124 Imax midnight runs were sold out to the point that the exhib added 3 a.m. shows. Imax says much of the weekend is sold out.
Today, "Watchmen" officially opens in a total 3,611 theaters. That's the widest theater count ever for an R-rated film.
"300" grossed $70.9 million in its opening weekend in early March 2006 and had a Thursday midnight gross of $2.5 million. Box observers believe "Watchmen" will beat that weekend number, despite its lengthy running time of 2:40. Especially after Fandango recently reported that 92% of its tickets sales were for "Watchmen." (As of 9:00 a.m. PST, Friday, March 6th)
"Watchmen" is Snyder's first directorial outing since "300."