Underworld 3 Rise of the Lycans Weekend Box Office Gross
Looks like I was under on my $22 million prediction of Underworld 3's Box Office. It opened to a estimated $20.7 million according to Variety.Com. A $20.7 million dollar opening still proves horror is alive at the box office and My Bloody Valentine 3d held at $10.1 millon with a 2 week total of $37.7 million. This gives both Valentine and Underworld 3 a shot at $50 million with a outside chance for $60 million. When you figure World Wide totals you can figure both franchises have a chance to continue. In whatever fashion. TV Series and in Bloody Valentine's case a part 2.
Sony was the other big winner of the weekend, claiming the No. 1 and No. 2 spots with holdover laffer "Paul Blart: Mall Cop" and new entry "Underworld: Rise of the Lycans."
"Mall Cop" declined a mere 32% to an estimated $21.5 million in its second weekend for a cume of $64.8 million in its first 10 days, according to Rentrak.
Playing in 2,942 runs, "Underworld" grossed an estimated $20.7 million from 2,942 theaters in its debut. Box observers said the pic turned in a solid performance, considering the absence of franchise star Kate Beckinsale.